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Nestled between the sea and the mountains, the modern and stylish Principe Forte dei Marmi, Tuscan Riviera, is a hidden gem. The sleek hotel hides a luxurious interior, where the best Italian designers have created a luminous oasis. With floor-to-ceiling windows and glass walls, this is the place to immerse yourself in a haven of sophisticated beauty and let the adventures begin.
Cool and contemporary accommodation
The guest accommodation at the Principe has been thoughtfully designed to make the most of the natural light while retaining an intimate atmosphere. The rooms offer the ultimate in comfort with great attention to detail, ensuring every consideration for a pleasurable stay has been taken care of. Italian-designed furniture complements the cool linens and soothing décor, balconies and terraces look out over spectacular views, and the convenience of modern technology brings together the overall harmony of your own personal sanctuary.
Dine in splendour
For an unforgettable fine-dining experience, Lux Lucis rooftop restaurant delivers on every level. The Michelin-starred eatery offers a unique take on traditional Tuscan dishes, served with magnificent views of the mountains and sea. The 67 Sky Lounge Bar shares the same dramatic vistas and is renowned for its extensive wine and champagne list. Enjoy the ambiance while listening to live music and sipping an after-dinner cocktail. Alternatively, try the Principe restaurant surrounded by glass walls looking out onto the lush gardens.
Enjoy the amenities
Just a few steps will take you to the endless sandy beach, where you can relax in one of the sumptuous gazebos. The Dalmazia beach club offers an attentive beach service to cater for your every need.
Guests can also charter the hotel yacht, which has four double cabins and is the perfect way to explore the coastline. If you prefer, a day at Egoista spa will leave you feeling rejuvenated and uplifted.
Wherever your adventures take you, your stay at the Principe will be filled with memories that will stay with you forever.
inside this beautiful hotel
before you go
Everything you need to know before planning your dream trip
Our Destination Specialists
our destination specialist
Have you ever wondered about the team behind your holiday? Our expert team are always on hand and invite you to give them a call to discuss your perfect holiday with Azure.
We are passionate about travel and that passion drives our desire to ensure you have your perfect holiday every time. Our promise to you is your best ever tailor-made holiday
01244 322770- Monday 23rd December - 9am - 5:30pm
- Christmas Eve - 9am - 12 Noon
- Christmas Day - Closed
- Boxing Day - Closed
- Friday 27th December - 9am - 5:30pm
- Saturday 28th December - 9:30am - 1pm
- Sunday 29th December - Closed
- Monday 30th December - 9am - 5:30pm
- New Years Eve - 9am - 12 Noon
- New Years Day - Closed
our travellers' journeys
Find out what our clients have to say about their experiences
We have been using Azure to arrange our holidays for over 12 years. Every year usually twice a year, sometimes more, we rely on the experienced team at Chester to provide expert information on our chosen destinations. Be it a return to our established favorites in Barbados and Dubai or a new and exiting destination chosen from Azures brochure it is always handled in a friendly and competent manner. The small details are not missed such as do we need late check out or early arrival, which can make such a difference after sometimes long hours travelling. For us using Azure takes the uncertainty out of booking holidays.